Email Marketing Business Blogging RSS Marketing

10 Tips to Help Your Blog Soar in the Search Engines (Part 1 of 2)

May 2nd, 2006

by Stephan Spencer

Originally published in MarketingProfs

With over 75,000 new blogs created every single day, and tens of millions of blogs already in the blogosphere, it’s not a given that you’ll get found by your target audience and develop a loyal following of readers. What can you do to pull in the crowds and to rise in the rankings? Read on and I’ll share my secrets…

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Defending yourself against the blogs

May 1st, 2006

by Stephan Spencer

Originally published in Multichannel Merchant

Tim Parry author for Multichannel Merchant discusses the dark-side of the Blogosphere. Links, community, and sharing are all great aspects of Blogging. However, slander and company wrong-doing, when posted on blogs, can have severe consequences.

Parry turns to Found and President of Netconcepts, Stephan Spencer for best practice advice on the blogosphere. Spencer contributes 5 Tips for Beginning Bloggers. These tips include…

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Making your blog sticky

April 21st, 2006

by Stephan Spencer

It is easier to build a relationship with your reader and engage with them if your blog is sticky. A sticky web site compels visitors to come back again and again, and to stay longer too. My blog is reasonably sticky because the author is so good and has such insightful things to say. ;-)

But in all seriousness though, there are things you can do to engage your readers more effectively. For instance, you can form a community where they all talk to each other. Most blogs, unfortunately, are abysmal at that. Even my blog really doesn’t do a very good job of bringing readers together and involving them in a group discussion. It’s entirely too easy to be up on one’s soapbox, to start a conversation and also finish it.

Here are some practical suggestions for making your blog sticky, courtesy of Performancing:

  1. Design for repeat visits
  2. Keep advertising minimal for repeats
  3. Provide a recent posts list
  4. Answer your comments
  5. Use the right language
  6. Post frequently
  7. Have a private message system
  8. Allow member posts
  9. Include members in decisions
  10. Don’t neglect the distributed community

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Sticky blogs work best

April 21st, 2006

by Stephan Spencer

Stickiness is a primary goal for most websites. A site that is sticky gets people coming back again and again, and staying longer too.

It is easier to build a relationship and engage your reader if your site is sticky. My blog’s reasonably sticky because the author is so good and has such insightful things to say. ;-)

But seriously though, there are things you can do to engage your readers in some of the dialog. For instance, you can form a community where they are all talking to each other — most blogs are really abysmal at that. Even my blog really doesn’t do a very good job of bringing readers together and getting them to talk to each other.

So how do you get off your soapbox as a blogger and start conversations without finishing them, and let your readers take over?

Performancing has a nice list of practical things you can do to build online community of your blog:

  1. Design for repeat visits
  2. Keep advertising minimal for repeats
  3. Provide a recent posts list
  4. Answer your comments
  5. Use the right language
  6. Post frequently
  7. Have a private message system
  8. Allow member posts
  9. Include members in decisions
  10. Don’t neglect the distributed community

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TrustBite

April 4th, 2006

TrustBite screenshotTrustBite is the CEO blog of TRUSTcite founder Hannah Samuel. The blog is opinionated, insightful, informative and helpful — all the sorts of things that a good CEO blog should be — and establishes Hannah’s credibility as a thought leader, while generating PR and building inlinks. The blog is outfitted with an RSS feed, tag pages, and has been optimized for search engines.

[ database | client admin cms | SEO ]

Visit The Site: Trustbite

Blogging for Business

Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ

April 3rd, 2006

Seminar by Stephan Spencer

A blog could do wonders for your online marketing. Learn the tools/tactics to use, the pitfalls to avoid, and how to make it pay.

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Advanced Email Marketing

Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ

April 3rd, 2006

Seminar by Stephan Spencer

Every email marketer’s biggest challenge is getting their emails delivered, opened and read. Don’t worry, advanced tools and tactics like whitelisting services, domain verification, and spam scorers can help save the day!

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Getting Started with Email Marketing

Professional Association of Innkeepers International 2006 annual convention — Phoenix, AZ

April 3rd, 2006

Seminar by Stephan Spencer

Don’t want to get caught in spam filters, alienate your recipients, or burn your list? Then come to this session and learn the fundamentals of successful email marketing.

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Beyond the Banner: New Ways to Brand in the Online Channel

Strategic Branding — Auckland, NZ

March 27th, 2006

Seminar by Stephan Spencer

Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

  • Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
  • Learn best practice techniques applicable to these new channels, with numerous examples

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Leveraging digital communication technology - new opportunities

9th Annual Strategic Communications and PR Forum — Auckland, NZ

March 20th, 2006

Seminar by Stephan Spencer

New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

  • New communication channels and their use
  • Using technology effectively
  • Viral marketing trends
  • Emerging PR tools - RSS, blogs, wikis, podcasts, social networks, social tags, search engines

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